Already grossing $45.3 million after one week, the hit movie Hitch starring Will Smith has America laughing and paying attention to a growing phenomena in the dating world. Dating coaches are making it big teaching shy men how to succeed with women.

Working through everything from social dynamics, approaching women, through to the secrets of good sex, workshops are being held throughout the country taking men from their shy selves towards a sense of confidence.

One such "pro" is Robert Torrey, known for what's become "Badboy coaching", a moniker used by a company he partners in, Fidentia. I stumbled upon him and his services after some Internet surfing one Saturday afternoon (www.badboycoaching.com). Rather than use "cheesy" pick-up lines, he plays up to the old question of whether nice guys really do come in last. His answer? Yes! If men want to succeed with women, they need to let go of their inhibitions. In some cases, this means letting out the ''bad boy'' mischievous side all men have within them.

Essentially, one of the biggest inhibitions to success men have in meeting women is their own insecurity. This is where Robert focuses his efforts; confidence building for men. The results are impressive. While some men start off with the idea of dating as many women as possible, most finish the program with a greater capacity of choosing the woman right for them.

So how does Hollywood match up to the teachings of this real life "Hitch"? While Will Smith's newest hit is undoubtedly fun to watch, there are lessons that can be learned. Let's compare.

If one pays enough attention, Hitch teaches his students the importance of body language. Leaning into the lady you desire is a great way to steal a kiss or even express interest. Active listening not only shows you care about what she thinks but also delivers payback threefold in terms of return interest. This goes on as the "Date Doctor" counsels his student, Albert (Kevin James) on the finer points of getting his prospective lady's attention.

Hitch strikes a cord with the pros however in one profound statement near the beginning of the film, "Women don't know what it is that they really want (when it comes to men), they want to see the real you". Robert teaches his students that the key to success with women is projecting an aura of confidence and a relaxed mode. A strong belief in themselves is what really matters.

"When women sense that you are really cool with yourself and not distracted by the possibility of rejection, this is where every guy's bad boy self comes out. When you're in that zone, women can't resist you," says Robert.

Robert takes training his students very seriously and places them in real life scenarios. Facing everything from the proper approach for the first kiss to dealing with the worst imaginable rejection, he does not shy away from doing what it takes to make his students confident and comfortable in any circumstance. With a girlfriend at his side helping demonstrate the techniques, he even takes a drink in the face to show that you have to be cool at all times!

The Hitch method and Badboy coaching differ in other respects as well. Robert points out that a he can't make somebody confident with just a certain somebody who catches their eye. "My method is all about building confidence in men. If a guy can demonstrate to himself that he can succeed with a lot woman he is attracted to, he'll have all the confidence he needs to succeed with the one that catches his fancy or have a dating life like he never thought possible," says Robert.